L’Oréal x Philips Male Grooming Club
360º Activation

First ever cross category outpost at Singapore’s Changi Airport, presented by
L’Oréal & Philips travel retail.

Fuchsia Creative created a pop up male grooming club for L'Oréal and Philips at Changi Airport

High level call-to-action messaging to maximise brand visibility from afar

Fuchsia Creative designed a unique retail experience for L'Oréal and Philips  at Changi Airport

Creating an exclusive & experiential one stop Male Grooming Club for
men to recharge themselves.

Fuchsia Creative designed an integrated retail experience for brands L'Oréal and Philips

A differentiated yet integrated brand experience.

Fuchsia Creative used unique retail design elements in L'Oréal and Philips Male Grooming Club

Classic, heritage barber saloon inspired design elements
to create an environment where men feel welcome.

Fuchsia Creative developed pop up retail purchase points for L'Oréal and Philips at Changi Airport

Dedicated gift station to drive festive purchases.

L'Oréal & Philips Male Grooming Club was designed to provide enhanced retail customer experience

Shop, Refresh & Relax: Lounge area with complimentary charging points.

Fuchsia Creative developed brand touch points for L'Oréal Men Expert in travel retail

Travel retail inspired dedicated brand touch points.

Brand touch points in travel retail for Philips developed by Fuchsia Creative

Travel retail inspired dedicated brand touch points.

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