TROUBLE IN (SHOPPER’S) PARADISE: HOW SINGAPORE MALLS RETHOUGHT THE RETAIL EXPERIENCE
After years buying clothes online, Singapore civil servant Olivia Chin brought internet shopping closer to home – she furnished her flat almost entirely from Taobao, China’s biggest e-commerce platform. She bought a coffee table, dining table, sofa, television console, bar stools and lights. Instead of paying S $ 2,000 (HK $ 11,460) for a dining table in Singapore, the 25-year-old found it for S $ 500 online. Shipping charges from China to Singapore were S $ 2.99.
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