Why did L'Oreal Collaborate with Philips to Launch a Male Grooming Outlet at Changi Airport?

Fuchsia Creative developed the L'Oréal Philips Male Grooming Club at Changi Airport as a experiential marketing tool

In an effort to better capture its male clientele through its grooming products, L'Oreal Paris Men Expert has collaborated with Philips Shavers to establish an experiential pop-up barber shop at Changi Airport.

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